Privacy Policy

Last updated: 7 July 2026 
Promoter: Endgame Competitions Ltd 
Company number: 17323442 
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom 
Website: endgamecompetitions.co.uk 
Email: [email protected]

1. Purpose of this Policy
1.1 This Privacy Policy explains how Endgame Competitions Ltd collects, uses, stores and shares personal data.
1.2 Endgame Competitions Ltd is the controller of personal data processed through the Website and Competitions.
1.3 This Policy applies to customers, entrants, winners, website users, subscribers, marketing contacts and people who contact Endgame.

2. Personal Data We Collect
2.1 We may collect and process:
a. name;  
b. date of birth;  
c. postal address;  
d. email address;  
e. telephone number;  
f. account login details;  
g. payment transaction references;  
h. entry numbers and competition history;  
i. order history;  
j. account credit and wallet data;  
k. subscription and membership data;  
l. identity verification documents;  
m. proof of address;  
n. bank account details for prize payments;  
o. fraud prevention and risk data;  
p. communications with support;  
q. marketing preferences;  
r. reviews, photographs, videos and testimonials;  
s. website usage, device, browser, IP address and cookie data.
2.2 We do not knowingly collect data from anyone under 18.

3. How We Collect Personal Data
3.1 We collect personal data when you:
a. create an Account;  
b. enter a Competition;  
c. submit a Free Postal Entry;  
d. buy Entries or Account Credit;  
e. join a membership or subscription;  
f. claim a Prize;  
g. contact customer support;  
h. sign up to marketing;  
i. use the Website;  
j. submit a review, photograph, video or testimonial.
3.2 We may also receive personal data from payment providers, fraud prevention providers, verification providers, delivery partners, prize suppliers, social media platforms and competition platform providers.

4. Why We Use Personal Data
4.1 We use personal data to:
a. create and manage Accounts;  
b. process Entries and orders;  
c. process Free Postal Entries;  
d. administer Competitions;  
e. select and verify Winners;  
f. fulfil Prizes;  
g. process payments and refunds;  
h. manage Account Credit and subscriptions;  
i. prevent fraud and abuse;  
j. carry out age, identity, address and compliance checks;  
k. respond to support queries and complaints;  
l. operate responsible play controls;  
m. comply with legal obligations;  
n. publish winner information where lawful;  
o. send service messages;  
p. send marketing where permitted;  
q. improve the Website and customer experience.

5. Lawful Bases
5.1 We rely on different lawful bases depending on the purpose of processing.
5.2 We rely on contract where processing is necessary to provide the Website, process Entries, manage Accounts, administer Competitions, process payments, deliver Prizes or manage subscriptions.
5.3 We rely on legal obligation where processing is necessary to comply with applicable laws, tax, accounting, consumer protection, data protection, court orders or regulatory requirements.
5.4 We rely on legitimate interests where processing is necessary for fraud prevention, website security, customer support, business administration, complaint handling, service improvement, winner transparency, legal claims or responsible play controls, provided those interests are not overridden by individual rights.
5.5 We rely on consent where required for certain marketing, optional cookies, photographs, videos, testimonials or other optional activities.

6. Marketing
6.1 Marketing consent is separate from Competition entry.
6.2 You do not need to consent to marketing to enter a Competition.
6.3 We may send marketing where you have consented or where another lawful basis is available under applicable marketing rules.
6.4 You can unsubscribe at any time using the unsubscribe link in marketing emails or by contacting [email protected].
6.5 We may still send service messages about Accounts, Entries, payments, Prizes, verification, legal notices, security and customer support.

7. Cookies and Tracking
7.1 The Website uses cookies and similar technologies.
7.2 More information is available in the Cookie Policy.

8. Sharing Personal Data
8.1 We may share personal data with:
a. competition platform providers;  
b. payment providers;  
c. fraud prevention and identity verification providers;  
d. delivery companies and couriers;  
e. prize suppliers;  
f. travel providers, vehicle suppliers, estate agents, solicitors or conveyancers where relevant to a Prize;  
g. email, SMS and marketing service providers;  
h. website hosting and IT providers;  
i. accountants, lawyers, insurers and professional advisers;  
j. regulators, courts, law enforcement bodies, the Advertising Standards Authority or other competent bodies;  
k. social media platforms where you interact with Endgame pages or advertisements.
8.2 We require service providers to handle personal data securely and only for authorised purposes.

9. International Transfers
9.1 Some service providers may process personal data outside the United Kingdom.
9.2 Where this happens, we will use appropriate safeguards required by data protection law.

10. Retention
10.1 We keep personal data only for as long as necessary for the purposes described in this Policy.
10.2 Typical retention periods are:
a. Account data: for the life of the Account and a reasonable period after closure;  
b. Competition entry records: up to 6 years after the relevant Competition;  
c. payment and accounting records: up to 6 years;  
d. identity verification records: for as long as necessary for fraud prevention, legal claims and compliance;  
e. complaint records: up to 6 years after resolution;  
f. marketing records: until consent is withdrawn or the data is no longer needed;  
g. website analytics data: according to the cookie or analytics provider retention settings.
10.3 We may retain data for longer where required for legal claims, fraud prevention, regulatory requests or dispute resolution.

11. Winner Information and Publicity
11.1 We may publish limited winner information to show that a valid award took place.
11.2 This may include first name, surname initial, town/county, winning Entry Number and Prize won.
11.3 Photographs, videos, interviews and detailed testimonials will normally be used with consent or another lawful basis.
11.4 Winners may object to certain publicity where they have genuine privacy, safety or legal concerns.
11.5 We may still provide winner evidence to regulators, the Advertising Standards Authority, courts or other competent bodies where required.

12. Your Rights
12.1 You may have the right to:
a. access your personal data;  
b. correct inaccurate data;  
c. request deletion;  
d. restrict processing;  
e. object to processing;  
f. request data portability;  
g. withdraw consent where processing is based on consent;  
h. complain to the Information Commissioner’s Office.
12.2 Rights are not absolute and may be subject to legal exemptions.
12.3 To exercise your rights, contact [email protected].

13. Security
13.1 We use appropriate technical and organisational measures to protect personal data.
13.2 No online service is completely secure, and users are responsible for keeping Account credentials confidential.

14. Complaints
14.1 If you are unhappy with how we handle personal data, contact [email protected].
14.2 You may also complain to the Information Commissioner’s Office.

15. Updates
15.1 We may update this Policy from time to time.
15.2 The latest version will be published on the Website.